As a business owner, you have a lot on your plate.
So, we're here to help.
Whether you need help with one area of
your marketing strategy or
you need our full-range of services,
we're here to make your life easier.
As an example of our flexibility,
we offer multiple ways
to work together:
Marketing Consulting Packages
Monthly Retainer (minimum of 6 months required)
Project Based Fees
Your brand is the single most important asset your business has. It’s what separates you from your competitors. It’s an emotional connection between your current or potential clients, the products or services you sell and the feeling they get when they do business with you.
Whether you’re starting from scratch, your brand needs a refresh or a complete branding overall, this is one of our favorite parts of the business.
On the surface, a brand includes:
Associated design elements
A color palette
But it’s so much more than that, it’s the personality of your business. It's the who, the why and the how of the very foundation of your business. It's the secret sauce to attracting and retaining new and existing clients. People, no matter what industry you're in, want to connect with other people and having a strong brand is step number one in building that connection.
The words you choose to communicate with your clients. The style of photography you use. Even the marketing vehicles you choose to promote your products or services on. Believe it or not, all of this plays into how and why customers will choose your company over your competitors.
Marketing Consultation Services
Maybe you have a marketing background but as a business owner, you don’t have the time to keep up with the everchanging marketing environment.
Or you’re just starting a business and want advice on the marketing “must haves” for a new business. Strategies. Tactics. Measurable results.
You've got a minimal marketing budget and want advice on how to get the most ROI for your money.
If you've nodded your head to any of the above scenarios, our marketing consulting services may be your best option.
There is always a great benefit to bringing in a fresh set of eyes, no matter what your particular business marketing needs might be. And who knows what it could lead to?
These can be scheduled as a one-time service, monthly, quarterly or whatever works best for your needs.
And even better, your first one-hour marketing consultation is FREE. Yep, we said the magical word and we'll say it again, we offer all prospective clients or just anyone who wants our opinion, a FREE one hour marketing consultation.
Digital marketing (IE – any form of marketing that exists online) has taken over the marketing world and if your business doesn’t have an online presence, you need one. It doesn't matter what your industry is or who your client is, if someone can't Google you and find your business, you might as well not exist. Harsh? Maybe. But, true, we promise!
What many businesses don’t always understand is that just because a form of digital marketing exists (including all the social media platforms that continue to pop up) doesn't mean it's right for connecting to your current and desired customer base.
The most popular types of digital marketing include:
Search Engine Optimization
Search Engine Marketing (Pay Per Click campaigns)
Social Media Marketing
Your own company's website
And one that people often ignore - your company's Google My Business account
There are major benefits to digital marketing which is why you’ve seen the decline of more traditional marketing such as television, radio and print.
The three biggest benefits include:
And our favorite: The ability to change up creative, messaging and budget almost instantly
Graphic design may be the greyest of all areas of marketing. Sure, there are basic principles and rules but at the end of the day, it can FEEL very subjective, similar to a work of art. But, there are very specific graphic design principles and components (fonts, colors, design elements, etc) that can positively or negatively affect your brand.
While not always obvious, graphic design is a crucial part of branding and helping your audience understand and recognize who you are.
Marketing and Communications Strategy Development and Implementation
This can often times one of the most overlooked areas of marketing. This is especially true with small businesses. Strategy development gets skipped over for the more tactical marketing elements like your logo, web site, social media accounts, email marketing, etc.
Think of it this way: You spend all this time and money on finding and buying the right ingredients to cook your favorite meal but you don't have the recipe. Guess what? It's probably not going to taste like you're expecting it to.
Or, maybe you have an overall marketing strategy and plan in place and suddenly it’s not working.
Regardless, the process we go through is fairly similar:
Reviewing your current marketing strategy (if you have one)
Identifying your ideal customer(s) and find out everything we can about who they are. (Have you heard of the marketing creep factor? Well, this is part of it, unfortunately)
Defining measurable goals and how they’ll be measured
Reviewing current or available marketing vehicles to determine whether they’re a fit for your business
Identifying and prioritizing the vehicles and tactics identified to have the most return on investment (ROI)
And, the most importance, putting it all on paper with specific dates and deadlines
Whether you have a social media strategy in place and want a second opinion, your current channels need a refresh or your're starting from the very beginning, we provide the full menu of social media services including:
Analysis of current accounts, if relevant, and suggestions for improvement
Strategy development, including recommendations on what social channels you should be using, key metrics to measure and types of content to post
Creation of accounts, if needed
Content ideas or creation of complete editorial calendar
Development of templates for consistent branding
Overall daily management of your social media channels
Our recipe for a good web site includes:
Consistent branding. Simple aesthetics. High quality, engaging content. Easy and logical navigation. Fast. Integration with your other digital properties. Mobile friendly and last but certainly not least, making sure it's easy to find (IE - search engine optimization).
Our web development services include architecture, design, content creation (IE - writing), search engine optimization and mobile site optimization.
And if we work with you on an on-going basis, we're data nerds so analytic services are also available. After all, a pretty web site is just that if you don't know anything about how your site is being used, who's using it, what they're using it for, how they're finding it, etc. And if not, we're happy to train you on how to interpret the data yourself.
Writing is typically something that people either love or they hate. Many do it because it’s just part of their job but admittedly, we love it. When it comes to marketing, there are a wide variety of types and styles of writing. Just because someone tells you they’re a writer, that doesn’t mean they necessarily have the writing experience for your marketing needs.
Web site content
There are nuances, strategies, certain styles, written and unwritten rules associated with each type of writing.