The 314 Difference
Wondering why you should choose us
instead of one of our competitors?
We're glad you asked . . .
And we'd love to tell you why
A different perspective
We’ve lived in the world of large corporations with numerous resources but our passion is helping small to medium owner-driven businesses. Limited resources don’t have to mean a limited presence among your current and desired customers. And it’s our goal to prove that to you.
Wide range of services
Think of us as both sides of the brain: We bring you creative, out of the box marketing and communications solutions AND measure and analyze them as we go to ensure you’re getting the highest ROI possible.
Boutique level client service
We only work with a few select clients at a time in order to provide you with dedicated attention and quick results. After all, in today’s competitive world, no matter what industry you’re in, there’s no time to waste.
Multiple ways to work together
From monthly retainers, hourly consultation rates, project fees and discounted hourly packages, we’re flexible and will work with you to identify the most beneficial way to use our services.
Broad range of industry experience
Last but not least, we have experience in a wide variety of industries. These include, but aren’t limited to: aesthetics, spas and medspas, health and wellness, medical health care, all things home related (from building, renovating, decorating to buying and selling), non-profit organizations, collegiate and professional sports teams and local retailers.
Emotional connections. Brand storytelling. Relationship building. These are the way to truly create and foster brand loyalty.
Measurement. Setting goals and benchmarks. Testing different strategies. This is how you know what's working and what's not.
No matter what industry you're in, the competition has never been tougher. And while consumers are overall more cost conscious, they're also more brand loyal than ever. The pandemic left people feeling so isolated that they're craving and seeking out emotional connections wherever they can find them, even from the companies they buy from or do business with.
For that reason, our goal will always be creating a connection and a relationship, not just one-time transaction, with your current and desired customers. And we help you do that by becoming more than somewhere someone spends money, we position you as a trusted resource for the information your customers are looking for.
Along the way, we test out and measure our tactics to consistently track and optimize the ROI on your overall marketing efforts.
The origin of 314 Solutions begins with a very personal story. But one that’s crucial to understanding
our core values.
March 14, 2014 (314) is the day my world changed forever. My daughter, Avery, was born three
and a half months early,
weighing 1 lb. 5 oz. Her survival was not guaranteed. And her future was completely uncertain.
Since then, despite a 234 NICU stay, a year at home on oxygen, an autism and ADHD diagnosis and
multiple developmental delays, she continues to thrive. But it hasn’t been easy.
Avery is the ultimate example of how hard work, perseverance and creative solutions pay off. Her
doctors did everything they possibly could to save her life on multiple occasions, oftentimes using medications or therapies that had never been used for the various health issues she was suffering from.
Through her courage and determination, in the first seven months of her life, Avery showed the world that she could beat the odds and not just survive but thrive. My entire perspective on life was changed, and I thought to myself that if she could overcome the incredible odds she was faced with, I could overcome my fears and insecurities about going out on my own and starting my own business.
While I would never wish our experience on anyone, she not only changed my perspective, but her story has inspired thousands, across the country. During her stay in the NICU, blogging for Cook Children's through their online newsroom and social media channels became one of my coping mechanisms and ultimately led me to discover my love of writing and counseling other NICU parents in similar situations. As a result, I've had the pleasure of connecting with NICU and special needs moms across the country.
Today, Avery is a feisty 11-year-old with a smile and laugh that can brighten anyone’s day. It’s her strength, determination and fearlessness that inspired me and gave me the courage to leave the corporate world after more than 20 years and birth another baby: 314 Solutions.
To learn more about Avery's inspirational story:
Read the 13-part blog series of Avery's stay in the NICU in Cook Children's.
Watch the tear-jerking video of Avery's time spent in the NICU.
The meaning behind 314 Solutions
When founding a business, coming up with the name can be one of the hardest parts. Luckily, coming up with 314 Marketing Solutions was a no-brainer. From the name to the logo, it came together instantly.
314 stands for March 14 (Avery’s birthday)
The word "Solutions" has a double meaning.
From a personal aspect, since Avery is the inspiration behind the company, it represents the creative solutions used from day 1 by multiple doctors, specialists and therapists to help Avery survive her early birth and now thrive in her daily life.
From a business perspective, it's a nod to the out-of-the-box marketing and communications solutions employed for our clients. Our focus is always on identifying the problem (IE revenue is down, competition in your industry has increased, your branding or web site is outdated) and using creative solutions to positively impact your bottom line in the most cost-effective way possible.
We added the word "Marketing" to our name a couple years later, just to be clearer about the services we offer.
Our logo is also filled with symbolism: Red is Avery’s favorite color, teal is my favorite color, and gray represents the idea that nothing in the marketing world is black and white.
Marketing is a fluid industry that offers many options, tactics and strategies with no specific formula for success. That’s where creativity and measurement of strategies come in. And that’s the fun part! Or at least, we think so.
Many companies or brands may not think they have a compelling story to tell but they do. It just takes the right people and the right approach to discovering it and figuring out how to use it to connect with your current and potential customers. All businesses have so many stories to tell. For example, stories of how and why your business was founded, the good, bad and the ugly of the early years of business, success stories from clients or customers who have purchased your products or used your services, stories of vendors you work with. The possibilities truly are endless.
No matter what industry you’re in, we promise, stories are all around you. It just takes a little work to discover them. And once we've discovered them and determined strategic, measurable ways to improve your bottom line, you'll be amazed at the brand loyalty you can create. People crave emotional connection - it's our job to give it to them!